Great New Ideas with No Proven Market, Equals miniature opportunity of Success
Offering an innovative service is sometimes difficult to "sell" to customers simply because past history for the "need of service" does not exist. Revolutionary business concepts wish educating the public. For a sole entrepreneur with a small business, this is nearly impossible as it is too time-consuming and much too expensive. Nonetheless, introducing an innovative service that provides a solution to a social health problem nearing epidemic proportions, as documented by U.S. Government agencies and U.S. health organizations, allows for an exquisite opportunity to get a foothold into a new, and sure to grow, industry. By exploiting major corporations who are "in the know" and who are aggressively spending millions of Tv advertising dollars on inadequate solutions to the problem, an entrepreneur with a small business can "piggyback" on the marketing efforts these unintended advertising partners.
Poor Indoor Air capability is Causing health Problems in Epidemic Proportions
In January of 2007, the United States Environmental security agency (Epa) launched its new website (http://www.noattacks.org). The campaign to educate the American social on the hazards poor Indoor Air capability (Iaq) has become the Epa's new "battle cry" resulting in government agencies and health organizations across the nation to join together in partnerships. Additionally, the Epa has produced social service announcements (Psa's) available on their website for wide-spread social broadcasting purposes.
Government, health, and university studies, have all reached similar conclusions. Since 1980 and due to vigor conservation practices implemented in the construction business while the late 1970's, respiratory diseases have increased year after year. construction best insulated and more "air-tight" structures lowered vigor usage substantially, but also allowed indoor air pollutants and allergens to accumulate. On average, indoor air capability is now 2 to 5 times worse than outdoor air capability and sometimes as much as 100 times, or even 500 times worse.
Most unfortunate, is that those persons who are most susceptible to the ill-effects of poor indoor air quality, are also the same persons who spend 95% of their lives indoors. Although everyone, including those deemed highly healthy, do suffer from the ill-health effects of indoor air pollution to varying degrees, infants, toddlers, pre-schoolers, the elderly, and persons with persisting illnesses suffer the most. Cases of diagnosed asthma, "hidden" asthma, asthma deaths, and other respiratory illnesses are reaching epidemic proportions.
Great New Ideas Exploiting Big business Advertising $$$ Equals Success
While pollen is the #1 outdoor allergen, the #1 indoor allergen is dust. Household dust is comprised of varying pollutants, but 80% to 90% of the allergenic properties of "dust" are produced by dust mites. This is why no particular day passes that you do not see Big business televising products that mention and supposedly address the problems caused by dust mites. And where do dust mites live? They live, thrive, and breed, by the millions primarily in our beds where humans contribute an ideal micro-habitat or miniature ecosystem perfectly considerable for dust mites. Unfortunately for the public, the products that are being promoted by Big business have an highly minimal impact on the source of the problem as these products do not strike the source (dust mites).
Combining all of the above facts with the following facts; nation-wide "health and wellness" movement, the addition numbers of customers seeking "green" or earth amiable services, and baby-boomers with disposable incomes, small business owners can optimize their residential/commercial services for further revenue. Now is the time to apply your creative entrepreneurial spirit and join into your current business, "Home Indoor Allergen Control" that focuses on the primary cause of poor indoor air quality, by gift mattress cleaning services to your gift and hereafter buyer base.
For more EzineArticles on this topic visit:
http://ezinearticles.com/?Mattress-Cleaning-Business,-a-Growing-Demand-in-Anti-Allergen-Services&id=374473 Or
http://ezinearticles.com/?Discover-Mattress-Cleaning-Business-Opportunity,-Start-Now,-Benefit-$Millions-in-Free-Tv-Advertising&id=518024
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